Information We Collect

When you reach out to us for corporate flower arrangements or gift services, we gather details you choose to share. This may include your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. We also collect payment details when you place orders, though this is securely handled by our payment partners.

For our corporate clients, we may collect supplementary business information such as company registration details, preferred delivery times, and budget preferences to better tailor our service to your needs.

Our site automatically gathers certain technical data when you visit. This includes your IP address, browser type, device information, and how you navigate the site. We use this information to enhance site performance and understand how clients access our services.

How We Use Your Information

We primarily use your personal data to fulfill flower orders and deliver excellent service. This includes processing orders, coordinating deliveries, sending order confirmations, and following up to ensure satisfaction.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timing
• Providing customer support and addressing your inquiries
• Improving our services based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance purposes

We also use aggregated, non-personal data to understand market trends and refine our operations. For example, we might analyze which types of arrangements are most popular during different seasons to better prepare our inventory.

With your explicit consent, we may send information about seasonal offerings, special promotions, or new services that could be of interest to your business. You can opt out of these messages at any time by using the unsubscribe link in our emails or reaching out to us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We work with trusted service providers who help us deliver our services. This includes payment processors, delivery partners, and flower suppliers. These partners are contractually bound to protect your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We treat data security with utmost seriousness and implement multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for data storage, and regular security updates to guard against threats.

Physical security measures protect our office systems, and access to personal information is limited to employees who need it to perform their duties. Our team receives ongoing training on privacy practices and data handling procedures.

Payment information is processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our servers – this data is handled by certified payment processors specializing in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and uphold the highest protection standards.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold, ask us to correct inaccurate data, or request deletion of your information when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We retain your information only for as long as needed for business purposes and legal requirements. Order records are kept for accounting and warranty purposes, while marketing preferences remain until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be kept longer if required by United Kingdom business laws or legitimate interests like fraud prevention.

Cookies and Website Technology

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain site features.

Essential cookies are necessary for the site to function properly – they enable basic features like navigation and access to secure areas. These cookies don’t collect personally identifiable information and are automatically enabled when you use the site.

We employ analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize page performance, and enhance user experience. This information is gathered in aggregate form and does not identify individual users.

You can control cookie settings through your browser. However, disabling certain cookies may affect some site features and your overall browsing experience.

Business Transfers and Changes

If Evening Valley Flow undergoes significant business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would notify you of any such changes and ensure that your data remains protected under privacy standards aligned with this policy.

In the unlikely event that we cease operations, we would ensure that your personal information is either securely transferred to a successor business (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically update this privacy policy to reflect changes in our practices, services, or legal requirements. When substantive changes occur, we will notify you by email or by posting a notice on our site before the changes take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we protect your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected such data, we will promptly remove it from our systems.

Parents or guardians who believe we may have collected information from their child can contact us using the details below, and we will address the issue promptly.

International Data Considerations

Our primary operations are based in United Kingdom, and data is stored and processed within the United Kingdom jurisdiction. Some service providers may process data internationally. In such cases, we ensure appropriate safeguards to protect your information in accordance with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those governing business operations, financial transactions, and handling customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.